| Property | Value |
| Name | BRAND REJUVENATION - A CASE STUDY OF SONY |
| Description | One of the highly discussed topics in branding is the relevance of maintaining consistency for brands in the current market place which is characterized by diverse cultures, increasingly empowered consumers and ever changing trends and consumer preferences. Consistency is often mistaken by brands for complacency or static existence.Click to download full article |
| Filename | Brand(2) |
| Filesize | 81.38 kB |
| Filetype | unk (Mime Type: application/octet-stream) |
| Creator | admin |
| Created On: | 10/19/2010 02:25 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 0 Hits |
| Last updated on | 10/19/2010 02:28 |
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