| Property | Value |
| Name | USING SOCIAL MEDIA IN BRAND RESEARCH |
| Description | Social media has presented a new way of conducting brand research among both young and old customers at a low cost. This paper presents ways of using blogs and other social media platform to cost-efficiently undersatnd the customer and track brand buzz. A brand's survival depends on the management's team knowledge of the custoimers' need and the market as a whole. |
| Filename | 433_Social_Media_Final.pdf |
| Filesize | 585.49 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Creator | admin |
| Created On: | 10/18/2010 09:35 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 0 Hits |
| Last updated on | 10/18/2010 09:43 |
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