| Property | Value |
| Name | BRANDING AND MERGERS & ACQUISITIONS |
| Description | Even though many have written about the consequences of M&As in the larger business perspective, not much is precisely known about the effects of M&A on brands, brand management and brand equity. What are the critical questions to be asked by companies before an M&A? What happens when two big brands come together either through a merger or through an acquisition? How should the brand strategy of the resulting entity be designed? These are some of the critical questions that this article addresses. |
| Filename | Branding_and_Mergers.pdf |
| Filesize | 32.28 kB |
| Filetype | pdf (Mime Type: application/pdf) |
| Creator | admin |
| Created On: | 08/06/2010 05:54 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 0 Hits |
| Last updated on | 08/06/2010 05:58 |
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