Details for BRAND AFRICA FORUM; 2010 REPORT
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NameBRAND AFRICA FORUM; 2010 REPORT
DescriptionBranding, as global policy advisor Simon Anholt stated at the FORUM, can be a deceptive word. In his view, branding is a “famous old trick of the public relations industry to treat the subject with hubris and arrogance and talk glibly about manipulating public opinion.” Click to download full article
FilenameBrandAfricaFORUM2010-Report.pdf
Filesize2.59 MB
Filetypepdf (Mime Type: application/pdf)
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Created On: 07/18/2011 06:40
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Last updated on 07/18/2011 06:44
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