The mindset, the complexity of business structures, the diversity of demographic composition and the huge geographic extant requires certain unique branding steps. Here are some essential steps... Click to download full article  

Branding, as global policy advisor Simon Anholt stated at the FORUM, can be a deceptive word. In his view, branding is a “famous old trick of the public relations industry to treat the subject with hubris and arrogance and talk glibly about manipulating public opinion.” Click to download full article

You don't need to look too far for a cause to this unhealthy state of affairs. Human nature suggests that most of us, like it or not, look to exploit the weak. So by representing your brand in a way that suggests that you are willing to do 'whatever it takes', you are weakening your brand and asking for a relationship devoid of mutual respect and loyalty. Click to download full article

A brand identity kit contains many of the attributes that contribute to the "Know-Like-Trust" factor Click to download full article  

  Does your brand show your clients an authentic picture of your business's personality? Does it shine with your style? Does it feel like it fits you perfectly?

The recent events in Tunisia then Egypt, Yemen, Bahrain, Iran, Oman and Libya are writing history in the Middle East region. Popular uprisings that are bringing down long-standing regimes and changing countries in a unique form of awakening are worth observing and drawing key lessons that are not only relevant only for dictators and public idols but also for brands. Click to download full article (index.php?option=com_docman task=doc_download gid=104 Itemid=11)  

Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses...... Click to download full article    

Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons. Click to download full article (index.php?option=com_docman task=doc_download gid=102 Itemid=11)  

Public Sector brands are some of today’s most powerful and engaging brands, they elicit strong and varied interest and reactions among a wide range of stakeholders. Every citizen feels they have a stake in them. And they do. The number of public sector brands has grown exponentially in recent years......

One of the biggest implications of globalization for companies seeking to expand to foreign shores is the task of balancing standardization with customization. From a branding perspective, this issue assumes even more significance. When some of the world's biggest brands expand beyond their home markets, they are tempted to repeat their tried and tested formula in the new market as well. In fact this has been the path followed by many brands                                                                  Click to download full article (index.php?option=com_docman task=doc_download gid=100 Itemid=11)

Corporations around the world are increasingly becoming aware of the enhanced value which corporate branding strategies can provide for an organisation. Branding in the classic sense is all about creating unique identities and positions for products and services hence distinguishing the offerings from competitors. Click to download full article

One of the highly discussed topics in branding is the relevance of maintaining consistency for brands in the current market place which is characterized by diverse cultures, increasingly empowered consumers and ever changing trends and consumer preferences. Consistency is often mistaken by brands for complacency or static existence.Click to download full article

Just a few months after being bought for a cool $3 billion by apparel conglomerate Phillips-Van Heusen Corp. (PVH), Tommy Hilfiger Group is busting a move with its announcement of a new youth brand, Tommy, due out this fall. The company plans to debut Tommy only in Canada for now, with three new, Tommy-branded stores and a presence in 14 existing Tommy Hilfiger stores up north.Click to download full article

Social media has presented a new way of conducting brand research among both young and old customers at a low cost. This paper presents ways of using blogs and other social media platform to cost-efficiently undersatnd the customer and track brand buzz.  A brand's survival depends on the management's team knowledge of the custoimers' need and the market as a whole. 

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.Click to download full article

There are several reasons for the enduring success that Shiseido has enjoyed since its inception a century ago. But over the recent past, one of the main reasons that have contributed to its success is its well managed brand management practices. The commitment from the company’s management has seen a continuous investment in brand building activities.Click to download full article

Giorgio Armani with its iconic popularity amongst the elite of the society and the fashion literate segment of the market has followed similar steps by extending the brand. Today the Armani brand architecture encompasses one corporate brand and five sub-brands, each catering to different sets of target customers and at different price levels.

Branding can be likened to sports in that, competition is very stiff in the business arena and companies need to be on toes at all times. The current tiff in the telecommunications industry is testament of this.Any organization that claims to be a leader in its field has to pre-empt any move that its rival is bound to make. Like any sport, the basics have to be met first. What need does your company seek to fulfill in the market? Click to download full article.

Corporate branding is a potentially strong tool for re-aligning a corporate strategy and ensures that the corporation - big or small - is leveraging adequately on the un-tapped internal and external resources. VentureRepublic believes - and our experience across clients shows - that a strong CEO and a dedicated management team are always seeking to raise their own bars and be change agents for their corporations backed by a strong corporate branding strategy.

Even though many have written about the consequences of M&As in the larger business perspective, not much is precisely known about the effects of M&A on brands, brand management and brand equity. What are the critical questions to be asked by companies before an M&A? What happens when two big brands come together either through a merger or through an acquisition? How should the brand strategy of the resulting entity be designed? These are some of the critical questions that this article addresses.