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| SAMSUNG: BUILDING BRAND EQUITY THROUGH BRAND COMMUNITY |
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Samsung has created a strong brand around innovation, cutting edge technology and world class design. True to its brand image, Samsung resorted to a design competition to excite customers |
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| Posted by hrvoje on 2012/03/30 11:11 |
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| BRANDING AND MARKETING IN EMERGING MARKETS |
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A quick look at the major media outlets, be they newspapers, magazines, websites, professional conferences or consulting engagements, highlights the global obsession with emerging markets. |
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