Sponsorship, Is it a tried, tested and tired and out of question for brands?

A branding enthusiast said, “Finally, the World Cup has come to an end. For me, one thing happened – the vuvuzela. That noise is still buzzing in my ears!” In the just concluded tourney Spain emerged as world champions and the excitement is over for another four years.

The world of sports is filled with tales of triumph and loss. The glory of victory versus the agony of defeat. In any sport, the athlete takes the utmost care to prepare themselves to be at their very best. The trick is to be consistent in one’s area of expertise.